‘Facebook: Auto-Play Video Ads Will Remain Small Scale This Year’ – ‘Mashable’

Todd Wasserman says, “Facebook doesn’t expect its video auto-play News Feed ads to make a “material contribution” to ad revenues this year, COO Sheryl Sandberg said on Wednesday.

In a call with analysts following Facebook’s first-quarter earnings announcement, Sandberg said the company is waiting for users to get used to seeing auto-play video in their News Feed before making auto-play ads more common. “In terms of expectations for that, we really want to see auto-play video ads be something that’s pretty common in the News Feed experience based on consumer usage before we push very hard on the ad business. So we remain long term very excited, we do expect that product to [remain] a premium product, but as I said in my remarks, we won’t see a material contribution from it this year.””.