‘Social Media Marketing Automation Dos and Don’ts’ – VerticalResponse Blog

Yael Grauer says, “If you’ve got your hands full managing the day-to-day operation of your business, sometimes posting on Twitter or Facebook is the last thing on your mind. Using social media automation tools can help you maintain a consistent social media presence without sacrificing the rest of your work. Here are some dos and don`ts on how to integrate social media automation into your online marketing.Do: Mix up your automated tweets and status updates with ones you write in real time.

Automation is not a solution for all of your social media needs. That`s because social media is inherently … social – so you`ll need to put a little effort into responding to your customers and prospects in real time. It`s okay if it`s not immediate”.