‘The Anatomy of an Inbound Ecommerce Website’ – HubSpot
The latest article on HubSpot blog is titled “The Anatomy of an Inbound Ecommerce Website”.
Greg Wise says, “The parts of a well-designed ecommerce site are many and varied. All have some of the good elements, but not every site out there has all ofthem — except perhaps ModCloth. I may not shop there personally, but I’m a huge fan of the ModCloth ecommerce inbound marketing model. When breaking down the anatomy of an amazing ecommerce site, ModCloth seems to have it all, from an elegant and intuitive design to pre-transactional educational content to email marketing that rarely relies on coupons.
I’m trying to get beyond the echo-chamber of sites on which I personally shop to find great examples of inbound marketing for ecommerce in action. So let’s take a look at what makes ModCloth’s site such an inbound marketing powerhouse, shall we?”.
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