‘Facebook Ad Clicks Set Record in Q4 2013, But Concerns Linger’ – ‘Mashable’

Kurt Wagner says, “It was another solid quarter for Facebook ads in Q4 of 2013, as the company recorded its best quarter ever in terms of overall engagement, according to new research from Adobe.

Facebook saw record highs in areas such as total ad clicks and click-through rates last quarter, according to Adobe’s Q4 2013 Social Intelligence Report, which analyzes ad clicks and referral traffic for most major social networks. The social network’s click-through rates were up 365% over Q4 2012, and total ad-click volume more than doubled over the same time period last year”.