‘Google Wallet & Apple Passbook: A Brand’s Next Best Friends’ – ‘Marketing Land’ Article
The latest article on ‘Marketing Land’ is titled “Google Wallet & Apple Passbook: A Brand’s Next Best Friends”.
Cezar Kolodziej says, “Recently, the industry has seen a considerable amount of buzz surrounding mobile wallet applications such as Google Wallet and Apple’s Passbook. Defined as an effective mobile solution for providing customer loyalty rewards and savings, there’s no question as to why these apps are becoming more popular.
Even though consumers have expressed a desire for mobile offers, some brands and retailers have been slow on the uptake”.
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