‘Localize Marketing Campaigns to Get ROI on Global Events’ – ‘MarketingProfs’ Blog
The latest article on ‘MarketingProfs’ is titled “Localize Marketing Campaigns to Get ROI on Global Events”.
Liz Elting says, “Olympic memories are forever, and for most people involved in the games, they’ve been a lifetime in the making—not just for the athletes, but also for their families and inner circles who have watched and supported the athletes along the way.
Time and again, we see that the human stories behind these world-class athletes resonate across cities, states, countries, and cultures. The “Raising an Olympian” series of Web videos produced by the ZiZo Group for Procter & Gamble touches on the sacrifices made by the families of various athletes in order to reach the ultimate goal of the Winter Olympics.
The series transcended language and culture, and it delivered the marketing equivalent of gold for its sponsor. The brand lessons from that campaign and others from the Winter Olympics should serve as guidelines for companies planning their marketing strategies for this summer’s World Cup Championship and the 2016 Summer Olympics, both to be held in Brazil”.
Comments are closed.
