The latest article on ‘Business 2 Community’ is titled “The Beginner’s Guide to Social Media Metrics: Reach and Exposure”.

Kate Dunham says, “As a social media professional, you know how important having a social media presence is to a business. And you also know just how overwhelming it can be. You’re trying your best to produce and share great content, you’re interacting with customers and prospects, and you’re trying to make sense of it all. The biggest question you’re most likely trying to answer is if your efforts are paying off. If you’re just keeping track of gained fans or followers, you’re missing out on important insights. If you want to successfully evaluate the results of your social efforts, you need to track the right social media metrics.

Not sure where to start? In this Beginner’s Guide to Social Media Metrics, we’ll break down the social metrics you should be tracking, describe how to measure them, and most importantly, explain how to use them”.

Business2Community.com

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