‘What Is a “Dedicated IP” in Email Marketing?’ – HubSpot
The latest article on HubSpot blog is titled “What Is a “Dedicated IP” in Email Marketing?”. Meghan Keaney Anderson says, “As you start to get more heavily into email marketing you may start to hear about dedicated IPs. To understand dedicated IPs and decide if you need one, you first need to know a bit about email deliverability and sender reputation.
An email’s deliverability depends largely on the reputation of the IP address that sends it. If youare sending from an IP address with a spic-and-span reputation, your emails are more likely to make it in front of the eyes of your subscribers. If your Sender Scores are lower, you may risk being filtered out by some inboxes.
By default most email service providers, like HubSpot or MailChimp, use a collection of shared IP addresses to process and send your emails. In shared IPs, the sender reputation is defined by the actions of all companies using the same IP”.
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