‘Why Mobile Ads Are Seen as a Boon to Facebook, But a Plague to Google’ – ‘Mashable’
The latest post on ‘Mashable’ is titled “Why Mobile Ads Are Seen as a Boon to Facebook, But a Plague to Google”.
Todd Wasserman says, “Analysts gave Facebook a big thumbs-up this week for its transition to mobile.
As the company reported on Wednesday, mobile ads now represent 59% of its overall ad revenues, up from 30% in Q1 2013. Brian Wieser, an analyst with Pivotal Research, called it a “monster quarter” for Facebook that was driven largely by growth in mobile.
The situation at Google wasn’t as sunny. Since Google blamed mobile for depressing costs-per-click by 9% in the quarter, mobile was an obvious impetus for missed earnings. Even though Google’s ad business grew 16.5% in the quarter, that was less than expected. As Wieser noted, “erosion was consistent with our general expectations”.
Why Mobile Ads Are Seen as a Boon to Facebook, But a Plague to Google
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