‘5 Effective Email Strategies for Retailers (Part Two)’ – ‘Website Magazine’ Article
The latest article on ‘Website Magazine’ is titled “5 Effective Email Strategies for Retailers (Part Two)”.
Allison Howen says, “Email is a key component in most retailers’ digital marketing strategies – and for good reason.
This channel helps to not only retain, convert and engage customers, but it can also be used to nurture relationships and obtain unique consumer insights. In fact, a 2013 MarketingSherpa study reveals that email produces a positive ROI for 60 percent of marketers. The challenge, however, is keeping email strategies fresh so that campaigns continue to catch the attention of subscribers and improve retailers’ bottom lines”.
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