‘Branded video shares drop by almost 25% in Q1 2014’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “Branded video shares drop by almost 25% in Q1 2014”.
Christopher Ratcliff says, “A lacklustre performance by advertisers at this year’s Super Bowl (29% year-over-year decrease) saw shares drop 24.2% from the previous quarter.
The average share rate (the percentage of people watching an ad who also shared it) dropped from 2.9% last quarter to 2.6%.
This is the first time that online shares of advertisements aired during the Super Bowl have decreased year-on-year.
These figures come from the latest Unruly Social Video Report, which analyses current social video advertising trends over the last three months”.
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