‘Do Americans Trust Advertisements?’ – ‘MarketingProfs’ Blog
The latest article on ‘MarketingProfs’ is titled “Do Americans Trust Advertisements?”.
Ayaz Nanji says, “Half of Americans say they don’t trust advertisements, and 44% say they think ads are intentionally dishonest, according to a recent poll from YouGov.
Moreover, most Americans (58%) say there should be stronger requirements for proving claims in advertising.
Trust in advertising appears to be dependent on education, YouGov found: 65% of Americans with postgraduate degrees say advertising cannot be trusted, compared with 44% of those with a high school education.
Age plays a role as well: 35-54-year-olds are more likely to trust advertising (58% do) than 18-34-year-olds and those 55+ (only 48% of both groups think advertising can be trusted)”.
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