‘How to Save Time on Competitor Social Media Reports’ by Jay Baer
Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “How to Save Time on Competitor Social Media Reports″.
Baer says, “As social media matures, the problems we solve for our clients at Convince & Convert have changed. Today, we most often help companies take their content marketing and social media to the next level by uncovering ways to optimize strategy, operations, channels, tactics and metrics.
A foundation of our work is benchmarking our clients’ social media efforts against their competitors. This competitive data doesn’t tell the whole story. Competitors may have different resource levels allocated to social, and sometimes have a wholly different approach. But, rich competitive data gives our clients a valuable snapshot of how they are faring at both the macro and micro levels”.
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