‘How to Tie Current Events into Your Email Marketing’ – VerticalResponse Blog

Lisa Furgison says, “Daily news might sound like an odd place to turn to for email marketing ideas, but it can be a gold mine of topics. For instance, a spring snowstorm that makes headlines could inspire a “snowmageddon” email promotion. From Opening Day of Major League Baseball to an upcoming election, you have a lot of options.Alan Guinn, who helps small businesses with email marketing at The Guinn Consultancy Group, says emails that focus on current and/or unique events are a great way to boost interest.

“If you can identify unique events and tie them to your business, you`ll find that your emails command more interest and are opened more frequently,” he says”.