‘Online Testing: 3 ways to boost conversions’ – ‘MarketingExperiments’ Blog
The latest ‘MarketingExperiments’ blog post is titled “Online Testing: 3 ways to boost conversions”.
Tony Doty says, “Often when we begin working with a new Research Partner, the first question is, “Where do we start?”
It inevitably opens up a discussion of available resources and identification of parts of the page, site or process that are ideal to be tested and optimized. Factors that influence this discussion include business owners, IT limitations, legal or branding – a wide variety of reasons.
I’ve always found the following framework very useful in helping people better understand the three primary ways we can improve conversion”.
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