‘The 24 ingredients for a delicious content strategy’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “The 24 ingredients for a delicious content strategy”.
James Carson says, “In content strategy, people often focus on the most obvious part (the content creation) and don’t quite realise that there’s a lot more to it.
Content strategy is a big picture that is made up of four main ‘blocks’. A burger (content) can be quite nice, but on its own it’s just a meatloaf. You need the bun, the cheese and the sauce to make it really tasty.
These parts all work together, and are made up of smaller ‘ingredients’ to make the whole”.
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