‘The last few inches of marketing is about relationship building’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “The last few inches of marketing is about relationship building”.

Jason Thibeault says, “A different digital world is on the horizon: one of sensors and beacons ready to pinpoint our location to within a few inches.

And marketers are eager to take advantage of this new opportunity.

Only these last few inches of marketing aren’t about sales opportunities and customer conversions. They are about trust and relationships”.

The last few inches of marketing is about relationship building

‘Econsultancy’ Blog