‘Is Native Advertising Even Profitable for Brands?’ – ‘Copyblogger’ Blog
The latest post on ‘Copyblogger’ Blog is titled “Is Native Advertising Even Profitable for Brands?”.
Demian Farnworth says, “Desperate for new revenue streams, publishers are turning to native advertising in droves.
They are handing over valuable real estate on their web properties to brands that are looking for new ways to drive traffic and build awareness.
And they are charging a premium for this space.
Examples of these native ads run from the advertorial to sponsored content to interstitial ads on mobile phone apps. And options are multiplying. As is the money spent”.
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