The latest article on  ‘Marketing Land’ is titled “Study: Positive Online Sharing Increases Purchase Intent By 9.5%”.

Greg Finn says, “Ever wonder how much that glowing social review from your fans is worth? Turns out it’s anywhere from $0.33 for a non-branded grocery item to $8,560 for a luxury car review by a close friend or family member. Social data & sharing tool ShareThis performed a study alongside the  Paley Center for Media that took a look at the value of social sharing across a variety of mediums. The overall blended lift showed that excellent online share lead to an overall 9.5% lift in purchase incidence“.

Study: Positive Online Sharing Increases Purchase Intent By 9.5%

Marketing Land

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