The latest post on ‘Re/code’ is titled “The New York Times Gets Into the Viral Video Business”.

Peter Kafka says, “The New York Times has taken many swings at Web video, and it hasn’t connected yet. But it’s not going to stop: Yesterday the paper promised advertisers that it would be rolling out more than 30 video series and offered a sneak peek.

Here’s the one that started populating my various feeds last night. With good reason! It’s awesome, even though I suspect that no one has made it through all seven minutes”.

The New York Times Gets Into the Viral Video Business

Re/code

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