‘Bye-Bye Browsers: Why Facebook’s New App Links Are a Big Deal’ – ‘Mashable’

Christina Warren says, “Facebook announced a slew of new programs and initiatives for developers at its F8 Conference, but the most exciting might just be App Links.

App Links are Facebook’s attempt to make it easy for developers to link to other applications from their own apps. In other words, if I’m in a messenger app and I tap on a link to a photo hosted on Instagram, that link should take me directly to that image in the native Instagram app and not open up a mobile browsing window with the image”.