‘How to Calculate Next Month’s Lead Gen Goal ‘ – HubSpot
The latest article on HubSpot blog is titled “How to Calculate Next Month’s Lead Gen Goal “.
Ginny Soskey says, “Today is stressful — it’s the end of the month. Maybe you had a fabulous month where traffic and leads flowed in without you lifting a finger. Maybe you worked your tail off to hit your goal and you just made it. Or maybe, despite your hard work, you came in under the waterfall line.
Regardless of how this month went, today is stressful. Tomorrow, your score gets set back to zero — but first, you’ve got to figure out what your leads goal is actually going to be.
You shouldn’t just pick a number out of thin air, or even assume that you should be increasing your previous month by X%. There’s a much better way to figure it out that’s rooted in your company’s larger goals”.
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