‘How to create videos that produce ROI’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “How to create videos that produce ROI”.
Danny Chadburn says, “More than 1bn unique users visit YouTube each month and upwards of 6bn hours of video are watched each month on the site, almost an hour for every person on Earth.
There are lots of gigantic numbers and impressive looking stats to look at with video content, but to many brands these figures don’t bear much relation to the eyes they’re seeing on their uploads.
Once you take away the cats and fails (and the cat fails), the viewing figures are often far from impressive. It’s not a case of film it and they will watch”.
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