The latest article on ‘Website Magazine’ is titled “5 Effective Email Strategies for Retailers (Part Two)”. Allison Howen says, “Email is a key component in most retailers’ digital marketing strategies – and for good reason. This channel helps to not only retain, convert and engage customers, but it can also be used to nurture relationships and obtain unique consumer insights. In fact, a 2013 MarketingSherpa study reveals that email produces a positive ROI for 60 percent of marketers. The challenge, however, is keeping email strategies fresh so that campaigns continue to catch... [...]

The latest article on HubSpot blog is titled “The Anatomy of a Perfectly Optimized Pinterest Pin”. Ginny Soskey says, “When you first join Pinterest, pinning seems simple. You upload an image and a link to a board you have and voila — you’ve got a pin! The fervor sets in: You begin to pin all the things you can. Photographs! Infographics! Logos! Icons! As long as it’s an image, it gets pinned. But if you’re trying to grow your business through Pinterest, that strategy won’t help you at all. You can’t pin a million things and hope that people... [...]

The latest article on  ‘Marketing Land’ is titled “Facebook Announces Wider Release Of ‘Business Manager’ For Pages, Ads & Apps”. Martin Beck says, “Facebook today announced that it is giving wider access to its “Business Manager” dashboard, a tool that enables large advertisers and agencies to manage Facebook Page, advertising and application accounts from a single interface. As we wrote last month, Business Manager gives account administrators centralized control over advertising campaigns and page permissions for their team and partners. It’s still... [...]

Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “How to Save Time on Competitor Social Media Reports″. Baer says, “As social media matures, the problems we solve for our clients at Convince & Convert have changed. Today, we most often help companies take their content marketing and social media to the next level by uncovering ways to optimize strategy, operations, channels, tactics and metrics. A foundation of our work is benchmarking our clients’ social media efforts against their competitors. This competitive data doesn’t tell the whole story. Competitors... [...]

The latest post on ‘Copyblogger’ Blog is titled “What Net Neutrality Means For Your Business, and Why You Need to Act Now to Protect It”. Sonia Simone says, “You’ve probably seen a lot of buzz around the web about an impending threat to what’s called “net neutrality.” Those of you who tend to steer clear of drama or politically-charged hyperbole might have avoided this conversation, because the arguments around this issue tend to be filled with language like “scumbags,” “prostitutes,” and “two-faced, split-tongued, double-talking, backstabbing cowards.” And those... [...]

The latest MOZ blog post is titled “The Advertiser’s Guide To Surviving Reddit”. Anthony Coraggio says, “If you’ve so far neglected the advertising and marketing opportunities on Reddit, you’re not alone. Reddit ads can be a tough nut to crack, but handled correctly it can become your secret weapon, and I’m here to show you how“. The Advertiser’s Guide To Surviving Reddit MOZ Blog  [...]

The latest ‘MarketingExperiments’ blog post is titled “Online Testing: 3 ways to boost conversions”. Tony Doty says, “Often when we begin working with a new Research Partner, the first question is, “Where do we start?” It inevitably opens up a discussion of available resources and identification of parts of the page, site or process that are ideal to be tested and optimized. Factors that influence this discussion include business owners, IT limitations, legal or branding – a wide variety of reasons. I’ve always found the following framework very useful in helping people better... [...]

Business 2 Community is hosting a webinar with Alex Houg, Dennis Yu and Paul Ryazanov on Wednesday, May 28 at 2.00 pm ET. The topic of the webinar is “Facebook Lead Gen on a Shoestring Budget”. The ‘Business 2 Community’ team says, “This webinar will answer questions like: What are the tactics that successful B2B marketers are using to generate traction on Facebook? What is the value of a social-driven lead and how do you treat these differently than other channels? What’s the right combination of strategy, tools, and process for my business in 2014 – whether I’m... [...]

The latest article on ‘Business 2 Community’ is titled “How To Properly Use Hashtags In Your Social Media Marketing”. Pam Dyer says, “Hashtags are increasingly important in social media marketing campaigns. They enable content marketers get in front of their target audience and identify social media conversations that are relevant to their business. Only 24% of tweets include hashtags, but those that do receive twice the engagement of those without them. When used well, hashtags can be powerful tools that drive brand recognition, increase reach, build community, create... [...]

The latest post on ‘Mashable’ is titled “Facebook, Twitter, Amazon Stocks Tumble — But Apple Has a Good Day”. Seth Fiegerman says, “It looks like tech stocks are suffering from a case of the Mondays. Facebook, Twitter, Amazon and other tech stocks each declined by 2% or more by the end of trading Monday as investors shift away from so-called “momentum” tech stocks with high valuations. There had been a broad selloff among tech stocks earlier this month, but there were signs of a rebound as earnings season got under way. The decline on Monday was a reminder of ongoing... [...]