The latest article on ‘Website Magazine’ is titled “Taking the Next Step – Optimizing Your Emails”.

Eli Menaker says, “You’ve sent your emails, seen an increase in sales and are now sold on the power of email marketing. But what comes next? How do you improve your engagement, outreach, clicks and opens? How do you continue to leverage your emails and improve your campaigns? Below are three next simple steps you can take to supercharge your email marketing efforts.

1. Create sub-lists for targeted emails: One of the best things you can do to increase the success of your email campaigns is to break down your contact list into a series of sub-lists based on various key factors. Most lists have two types of customers – active and inactive. Active customers are people who are opening and clicking your email, taking the action you want them to take and in many cases purchasing your products or services”.

Taking the Next Step – Optimizing Your Emails

Website Magazine

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