‘Five uncomfortable truths about native advertising’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “Five uncomfortable truths about native advertising”.
Andrew Davies says, “Anyone involved in digital marketing will be acutely aware of native advertising’s meteoric ascendance over the past year or so.
According to Hexagram’s 2013 research, 62% of publishers are currently offering native advertising opportunities, followed by 41% of brands and 34% of agencies.
Furthermore, 66% of brands say they create their own content for native ads and the most popular forms of native advertising are blog posts, accounting for 65%, with articles at 63% and Facebook at 56%.
Native advertising presents a hugely exciting opportunity for brands to access new (and qualified) audiences that – through continual exposure to brand content – are increasingly likely to ‘convert”.
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