‘4 Sure Fire Ways to Win Back Customers with Email’ – VerticalResponse Blog

Lisa Furgison says, “Every once in a while, a few subscribers stray. It`s natural. But that doesn`t mean they`re gone forever. We’ve got some tips to help you bring ‘em back.First, you`ll want to segment your list and send an email to those who haven`t opened your recent messages. The goal of this email is to re-engage with your subscribers.

What should this email say? Linda Pophal, who helps small businesses with online marketing through her company, Strategic Communications, advises the following”.