The latest article on  ‘Marketing Land’ is titled “Report: Mobile Video Ad Consumption Rises, Native Ads Yielding Higher Engagement Rates”.

Ginny Marvin says, “Celtra issued its Mobile Display Ads Performance Report covering the first quarter of 2014 today. The report shows ad performance rates leveled off for the first time since Celtra began reporting on it in 2012. However, areas of growth include video ad consumption, and native ads performed quite strongly.

Native ad formats accounted for just 1 percent of the total impressions, yet engagement and click through rates on native ads outperformed both standard formats and IAB Rising Stars ads. Native ads saw engagement rates hit 14 percent, well above 9.8 percent and 3.4 percent for standard and rising star ads, respectively. Similarly, CTR on native ads topped 10 percent, compared to 5.1 percent for rising stars and 3.5 percent for standard ads”.

Report: Mobile Video Ad Consumption Rises, Native Ads Yielding Higher Engagement Rates

Marketing Land

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