The latest article on  ‘Marketing Land’ is titled “Conversion Optimization: Measuring Usability In The User Experience (UX) – Part 2”.

Shari Thurow says, “Many online marketers dismiss usability as a critical part of the user experience. A delightful experience requires effective and efficient goal attainment. A delightful experience also occurs on websites that are easy to use and easy to remember.

As I’ve mentioned previously, usability should take into account the following 6 elements:

  • Effectiveness: Can users achieve their desired goals on your website?
  • Efficiency: How quickly can users achieve their goals on your website?
  • Learnability: Is the website easy to learn the first time users encounter it?
  • Memorability: Can repeat visitors easily remember how to use your site?”.

Conversion Optimization: Measuring Usability In The User Experience (UX) – Part 2

Marketing Land

Sharing is caring