‘How Pairing Search and Social Boosts Campaign Performance’ – ‘MarketingProfs’ Blog
The latest article on ‘MarketingProfs’ is titled “How Pairing Search and Social Boosts Campaign Performance”.
Ayaz Nanji says, “Search campaigns perform significantly better when they are managed alongside social campaigns, according to recent research from Marin Software.
Search campaigns that are managed in conjunction with social advertising campaigns on average have 26% higher revenue per click than search campaigns managed in isolation, the analysis of $6 billion worth of marketing programs found.
Moreover, advertisers gain 68% higher revenue per conversion, on average, from their search campaigns when they are managed together with social advertising campaigns”.
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