‘Testing to Find Your Aha Moment for Value Proposition’ – ‘MarketingExperiments’ Blog
The latest ‘MarketingExperiments’ blog post is titled “Testing to Find Your Aha Moment for Value Proposition”.
Courtney Eckerle says, “The issue Jon Ciampi, Vice President of Marketing, Business Development & Corporate Development, CRC Health, faced is a common one – his team was reaching out to their audience from a marketer’s mindset.
It can be so easy to assume you know what your customer wants, and what they are looking for. The key to discovering your value proposition is to ask the right questions, not just the ones that affirm what you already know. The relationship between marketers and consumers needs to constantly evolve.
Once they re-evaluated the message by testing for customer logic, Jon and his team were able to test and affirm the element that resonated most with customers”.
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