‘Customer-centric Marketing: Hotel increases revenue 52% with value proposition-centered email and social campaign’ – MarketingSherpa Case Study
MarketingSherpa has released a case study titled “Customer-centric Marketing: Hotel increases revenue 52% with value proposition-centered email and social campaign”.
Courtney Eckerle says, “After the 2008 recession caused occupancy and revenue to take a hit, hotel Jamaica Inn decided to completely revamp its marketing strategy. Using email and integrating social media and a new website allowed the hotel to infuse a cohesive value proposition throughout its marketing messaging.
With the new effort, Jamaica Inn was able to achieve a 52% increase in its revenue index since starting this campaign“.
Comments are closed.
