The latest article on  ‘Marketing Land’ is titled “Say Hello To The Content Marketing Stack”.

Rebecca Lieb says, “You know about ad stacks, right?

Get ready to say hello to the next big thing in content marketing technology: the content marketing stack.

Content stacks aren’t here yet, but they’re coming. In the next couple of years, I expect we’ll see offerings from the big enterprise players: Adobe, Oracle and Salesforce.com. (IBM has a lot of catching up to do if it’s to become a player in this space.)

There are many factors driving this latest phase in content marketing evolution, not the least of which is a tangled and complex content marketing vendor landscape”.

Say Hello To The Content Marketing Stack

Marketing Land

Sharing is caring