The latest article on  ‘Marketing Land’ is titled “3 Steps To Factoring In Upper-Funnel Metrics & Predicting Revenue”.

Benjamin Vigneron says, “If you’re an online marketer that wants to improve conversions on your direct-response channel(s), this column will help you to create a multi-touch and multi-action predictive model for your conversion funnel that allows you to make better budget allocation and bid optimization-related decisions.

Start by focusing on two issues. First, not only should the end conversion numbers be tied back to all touch points in the funnel, but you also want to be able to track conversions across channels and use the adequate technology to do so”.

3 Steps To Factoring In Upper-Funnel Metrics & Predicting Revenue

Marketing Land

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