‘With Latest $200M Round Pinterest On Path Toward IPO’ – ‘Marketing Land’ Article
The latest article on ‘Marketing Land’ is titled “With Latest $200M Round Pinterest On Path Toward IPO”.
Greg Sterling says, “How could Pinterest be valued at $5 billion if it has so little revenue? That’s the question many incredulous journalists are asking after news yesterday that the “scrapbooking” site had raised another $200 million, bring its total funding to $764 million.
The site only recently launched its first ad units, promoted pins. However the company is asking for and reportedly getting commitments of $1 and $2 million with CPMs of $30 to $40.
One of the likely uses of the new funding is for continued international expansion. The company has offices in Europe and Japan, but is customized for users in more than 30 countries”.
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