‘How to assess if your site is at risk of a Google penalty’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “How to assess if your site is at risk of a Google penalty”.
Marcus Tober says, “Many large brands are thought to have fallen victim to a Google penalty for infringing the search giant’s guidelines against web spam.
How can you tell if your site might be at risk?
The consequences of being penalised by Google can mean a drop in search rankings and visibility and thus a reduction in online traffic and revenue, a damaged reputation and (for listed companies) potentially a reduced stock market value.
Google is becoming more effective at identifying web spam. Search engine optimisation (SEO) techniques that were once effective and commonly used are now more likely to be detected and regularly punished”.
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