‘4 Simpe Steps To Improving Your Landing Pages’ by John Chow
John Chow’s latest blog post is titled “4 Simpe Steps To Improving Your Landing Pages”.
Chow says, “First of all, it’s clear we all know what landing pages are, correct? If not, it’s basically the page on your site that users land on when clicking on an ad from a different site. Landing pages are crucial when it comes to PPC conversion rates, for a myriad of reasons. When a user clicks on your ad (yay! your ad text worked! your call to action was perfect!) you need to keep them hooked. Here are some tips to do so:
1. Make sure the most crucial information is posted where users can immediately see it. You do not want users to click over, only to find what seems to be nothing even related to the ad they clicked on. Take stock of your design aesthetic, the information you want to get across, and do so with your target market in mind”.
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