MarketingSherpa has released a case study titled “Email Marketing: Educating new subscribers drives 33% of total email revenue in welcome campaign”.

Courtney Eckerle says, “Email can be an invaluable resource for educating consumers not only on a product, but on your brand and community. Gaming accessories company KontrolFreek designed an automated welcome campaign to sell products and inform consumers with a series of three emails focused on managing expectations, addressing common pain points and joining the online community. 

Read on to learn how the company drove 33% of total email revenue using this welcome series alone“.

Email Marketing: Educating new subscribers drives 33% of total email revenue in welcome campaign

MarketingSherpa

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