‘Google Analytics: Using Timeframe Comparisons’ – Web Marketing Today
The latest ‘Web Marketing Today’ blog post is titled “Google Analytics: Using Timeframe Comparisons”.
Kevin Webster says, “Merely looking at graphs and numbers in Google Analytics for today, this week, or this month won’t tell an entire story. It will simply give you a glimpse of your current performance.
To really analyze in depth, add context. One of the simplest ways to do this is by comparing two similar periods of time. By comparing and contrasting, you are trend spotting, and that is the real detective work”.
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