The latest article on  ‘Marketing Land’ is titled “How To Use Social Media & Blogs For Powerful Call-To-Action Marketing”.

Danielle Wiley says, “Blogs, Facebook, Instagram, Twitter, Pinterest — more and more, these are the places where people are talking about goods and services. Technorati’s 2013 Digital Influence Reportconfirms the growing trend of consumers turning to blogs and social media when looking to make a purchase, thanks to the trust and clout carried by online influencers.

No one would argue against the power of blogs or social media to create awareness, but what about action? Are all those impressions really worth anything if the audience isn’t following through?

What about brands that are looking to trigger specific consumer activities: clicking a link, downloading an app, liking a Facebook page, signing up for a newsletter”.

How To Use Social Media & Blogs For Powerful Call-To-Action Marketing

Marketing Land

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