‘9 New Insights From the 2014 Science of Email Report’ – HubSpot
The latest article on HubSpot blog is titled “9 New Insights From the 2014 Science of Email Report”.
Ellie Mirman says, “The marketing industry is changing — not just from traditional to inbound, but also from gut-feeling to data-driven decision-making. As that transition takes place, we can start to see the differences between people’s perceptions — even as they relate to their own behavior — and reality.
Published this week, the 2014 Science of Email Report details data from a survey of 1,000+ English-speaking email users, 150,000+ email campaigns sent by marketers, more than 6.4 million individual one-to-one email exchanges, and 300+ million opened marketing emails. The results reveal many insights and trends that will guide marketers, sales reps, and other professionals to craft and optimize effective email campaigns”.
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