‘Nostalgia Marketing: Harnessing the Power of the Past’ – HubSpot
The latest article on HubSpot blog is titled “Nostalgia Marketing: Harnessing the Power of the Past”.
Erik Devaney says, “This ever happen to you before? You’re in your car listening to the radio, or you’re at your desk rocking out to Spotify or Pandora, when all of a sudden … that song comes on.
When you hear that song, something magical happens: The world seems to melt around you, and — in true Marty McFly fashion — you travel back in time. You’re whisked away to the past, back to the moment when that song first resonated with you.
Maybe it’s a childhood birthday party, or a school dance, or the backseat of an orange ’69 Chevy Camaro … wherever you’re taken, the psychological response is undeniable”.
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