The latest article on  ‘Marketing Land’ is titled “Study: Google Takes The Lead As World’s Most Valuable Brand While Apple Drops To #2”.

Amy Gesenhues says, “After holding the No. 1 spot for three consecutive years, a recent study of the top 100 most valuable global brands revealed Apple now ranks second to Google.

Commissioned by communications services group WPP, the study conducted by Millward Brown found Google’s brand value has increased 40 percent year-over-year, now worth $159 billion.

Meanwhile, Apple’s value has slipped 20 percent according to the study, with the brand’s estimated value totaling $148 billion”.

Study: Google Takes The Lead As World’s Most Valuable Brand While Apple Drops To #2

Marketing Land

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