The latest ‘Econsultancy’ blog post is titled “Three case studies to help improve your email marketing conversion rates”.

David Moth says, “Having recently published an article about why email isn’t dead, I thought it would be useful to roundup some case studies to help marketers inject some life into their own campaigns.

I’ve previously looked at how testing subject lines and segmentation can improve email marketing, but these three studies focus more on calls-to-action.

Hopefully they should provide some inspiration for marketers who are in the process of testing their own email messages”.

Three case studies to help improve your email marketing conversion rates

‘Econsultancy’ Blog

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