‘The Inbound Approach to Turning More Leads Into Customers’ – HubSpot
The latest article on HubSpot blog is titled “The Inbound Approach to Turning More Leads Into Customers”.
Jillian Day says, “Inbound isn’t all about marketing. After all, what happens to all those leads you’ve been getting? Your business can’t run on leads alone — you need customers who help bring in revenue and fuel your future inbound strategies.
So once you’ve perfected your visit-to-lead acquisition, it’s time to get to work on your lead-to-customers game. Below are some of my favorite tactics that inbound marketers and salespeople alike can use to help nurture and close more leads into customers”.
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