‘The 4th Wave Of Content Marketing: Marketing Apps’ – ‘Marketing Land’ Article
The latest article on ‘Marketing Land’ is titled “The 4th Wave Of Content Marketing: Marketing Apps”.
Scott Brinker says, “Last month, I introduced the concept of marketing apps — more interactive features that marketers could deploy across their websites and campaigns to better engage prospects.
As a follow up, I’d like to share some ideas with you about how such responsive web marketing apps can have a tremendous impact on the evolution of content marketing in particular.
I propose that we’ve seen three waves of content marketing on the web, and that marketing apps may herald a fourth wave of interactive content on a mass scale”.
Comments are closed.
