‘Twitter Is Testing A Way To Encourage More Video Sharing’ – ‘Marketing Land’ Article
The latest article on ‘Marketing Land’ is titled “Twitter Is Testing A Way To Encourage More Video Sharing”.
Martin Beck says, “Twitter appears to be testing a feature to encourage more video sharing on its network.
The test — first reported by Peter Kafka in re/code and apparently limited to the Twitter iOS app — prompts users to post a trailer clip from Seth McFarland’s upcoming “A Million Ways to Die in the West” movie when they start typing in the hashtag, “#AMillion …”
The video clip is apparently not an ad — it’s labeled “A Video provided by AMillionWays” rather than “Promoted by” — but if the testing is successful, Twitter would likely offer the feature to advertisers”.
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