‘Marketers, Face Reality: There Is No “Easy” Button’ – ‘Marketing Land’ Article
The latest article on ‘Marketing Land’ is titled “Marketers, Face Reality: There Is No “Easy” Button”.
Muhammad Saleem says, “This column is an extension of the conversation I started a couple of months ago when I wrote about the difference between grabbing attention and getting people to care.
Over the years, I’ve realized that sensationalism is the norm for the marketing industry — whether it’s a conference session, a blog post, an e-book, or a marketing firm pitching its services to a client, there is a tendency to create expectations that simply cannot be lived up to. This sets the recipient up for inevitable disappointment and is a lose-lose situation for all parties involved”.
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