‘The Agile Marketing Revolution’ – ‘Marketing Land’ Article
The latest article on ‘Marketing Land’ is titled “The Agile Marketing Revolution”.
Andy Lombard says, “Faster, cheaper, better — this is the mantra of the impossible demand. At least, we’re told it’s impossible to get all three. As marketers, we want to unleash campaigns faster, see better results, and do all of it in a cost-effective way – and we’re always looking for tools and techniques that help us do just that.
Lately, marketers have embraced a new marketing paradigm that promises to do all that – and surprisingly, it comes from the tech world. No, this isn’t a new app or platform but a new approach: agile marketing”.
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