‘Adding Video to Emails Improves Response, Most Say’ – Web Marketing Today
The latest ‘Web Marketing Today’ blog post is titled “Adding Video to Emails Improves Response, Most Say”.
Pamella Neely says, “A recent study from Experian, the information service firm, shows dramatic improvements in click rates when marketers add videos to emails.
If that finding is different from what you’ve heard about video in emails before, you’re right. Until fairly recently, videos in emails were difficult to set up, few people could see them, and they hurt deliverability rates.
But with the rise of HTML5, we’ve tipped the scales.
Roughly 60 percent of email users can now see HTML5 embedded videos in emails (depending on who’s statistics you use). The people who can’t see those embedded emails will see a static or “fallback image.” You can link that image to a landing page, where recipients can play the video”.
Comments are closed.
